Wednesday 19 September 2012

This Season's London Fashion Week Designer

Emerging Designer Eudon Choi

Have you heard of Eudon Choi? Well you should. He is a young korean designer, who studied at the Royal College of Arts in London and he is now one of the next big deals in the fashion industry. Choi's Spring collection was hitting up London Fashion week, this weekend just past. 



It is all about the wet/leather look. Keeping the style square and smart for spring 2013 according to Eudon Choi. With box jackets and squared patterns, using bold colours with a contrasting darker shade. Fashion appears to be going very navy colour for the next season and you have got to love it!








Eudon Choi is all about keeping it structured and simple, with sharp edges and very basic shapes. Less is definitely more. The hats he creates are very winter like with the allusion of it being fur. It is all about the baggy and oversized clothing look in Choi's new collection, with big arm wings and no shape.








Going back to the 60's? check out the geometric prints, colourful and bright just what you need in spring. Giving a clean finish to the whole look with a touch of white. Plus a lampshade hat to match? Personally i like it its slightly different and quirky, but yet giving us the sense of still being smart and sophisticated. Eudon Choi has done a pretty good job with enhancing the colours, even the darker ones. You could say his designs could be somewhat like a 'building' structured and very straight, this is instantly what comes to mind when you hear Eudon Choi. The next big thing in fashion.

Who was your favourite designer at LFW?

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